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About Emily Fraser - Your Trusted Expert on Bet365 Casino New Zealand

Kia ora, I'm Emily Fraser - iGaming blogger and chief content wrangler at bet-365-nz.com. Honestly, this whole casino world? It's a maze! My job: break it down for Kiwis-and yeah, that means you, even if you're just here for the pokies. Most days, I'm knee-deep in the details, poking around sites, and writing up what I find. Some are gems. Some? Not so much. Trust and accuracy-look, I know everyone says that, but for me, it's just the start. I mean, would I play here myself? That's always my gut check. In a market this noisy, you need someone who'll tell it like it is, not just pump out fluff from overseas.

What sets me apart? Based up in Auckland-yeah, it's not all flat whites and Sky Tower views. When I write a review, I imagine I'm having a yarn with a mate over a cold one. Some sites? Full of flash. I roll my eyes, but every now and then, one's actually worth your time. That's when I get a bit hyped.

My pic

2. Expertise and Credentials

I started poking around the NZ casino scene back in 2021-can't believe it's been that long, honestly. First it was a local blog, then more deep dives, and, well, I got hooked...in a good way. Since then, I've bounced through research and editorial gigs focused squarely on NZ-facing online casinos, getting stuck in on everything from fairness checks and payment drama to compliance curveballs.

On the learning front, I've taken professional training in responsible gambling (including a proper course with the NZ Gambling Helpline), plus I jump into webinars on AML rules and player verification-crucial for places like bet-365-nz.com. Once, I chatted with a bloke who nearly lost his shirt on pokies. That's when it hit me-responsible gambling isn't just a buzzword, it's real people's lives. I'm always across the new rules and harm minimisation stuff. It matters.

I used to think all casino sites were much the same-until I got stung by a dodgy payout. Since then, I always check everything, twice. Not gonna lie, I've been burned by slow withdrawals more than once. These days, I double-check every time-lesson learned. Sometimes I get stuck in KYC hell like everyone else. If it's a pain for me, I'll call it out. With gambling falling into that "Your Money or Your Life" (YMYL) bucket, there's no room for guesswork. You'll see that paranoia (in a good way) in every review and guide I crank out.

3. Specialisation Areas

My focus? The NZ online casino jungle-regulated sites, payment shenanigans, and keeping players safe. One week I'm deep in bonus terms, the next I'm wrangling with POLi to see if payouts are actually quick-or if they're stuck in banking limbo. I've seen Kiwis flock to new pokies, but, honestly, live dealer games are where the real fun (and drama) happens.

Sometimes it's all about sniffing out a decent bonus, other times it's fighting with bank verifications. Every review, I'm trying out the same stuff as any Kiwi-just want my money in and out without any drama. Here's the kind of stuff I get stuck into:

  • Pokies and table games Kiwis actually play (not just whatever's trending overseas)
  • Live dealer games built for NZ, with a nod to how Māori perspectives shape the vibe
  • Mobile casino trends and app headaches, tested on real Kiwi devices and patchy WiFi
  • Payment method bust-ups, especially POLi, Skrill, and the joys (or not) of local banks on casino sites
  • Bonus breakdowns-headline offers are nice, but I want the nitty gritty, like if you'll ever see a cent
  • Verification steps, AML curveballs, and all the weird twists in NZ player vetting
  • Comparisons of game studios and their rep with Kiwi players (some are legends, some...not so much)

The upshot? I don't just know the theory-I see how all this plays out for real people, in real Kiwi households.

4. Achievements and Publications

I've probably written over a hundred articles-lost count, to be honest. Reviewed a fair few NZ casino brands too-some good, some not so much. My deep-dive guides on bet-365-nz.com are packed with practical advice for safe play, and you'll spot my stuff in regional gaming emails and on responsible gambling sites-mainly because I don't sugar-coat things and I always put players first.

One piece I'm genuinely stoked about is "How Payment Methods Shape the NZ Casino Experience" (read here). It's become the go-to for first-timers sweating over security. I've also had a yarn at a couple of Auckland iGaming meetups-chatted through player safety, compliance, and how rule changes actually mess with real gameplay, not just what the PR people say.

I'm listed in the NZ Gambling Helpline's affiliate directory-so yeah, I walk the talk about player welfare. Haven't picked up an industry win yet (still holding out for that), but honestly, I measure success by the real feedback and the difference my guides make for Kiwis. One reader emailed me: 'Thanks for flagging that bonus loophole-saved me a headache!' Stuff like that keeps me going.

5. Mission and Values

My mission? Keep it real for Kiwi players-no sales pitches, no clickbait. By the way, if you ever spot an error, I probably wrote it late at night after too much coffee. I keep all casino reviews (including bet-365-nz.com) bang up to date with the latest licensing, bonus traps, and payment security. If there's a change that could trip you up-or me!-I'll say so, pronto. Seen too many sites drop the ball on this.

I'm a strong advocate for responsible gambling, both in what I write and what I do. I'm not here to sell you a dream-if a bonus looks dodgy, I'll say so. And if I catch myself tempted? I take a break, just like I'd tell you to. I always throw in links to self-exclusion tools and real help if you need it (see Responsible Gaming).

Transparency's non-negotiable for me-I spell out every affiliate link, and no sponsor ever gets to rewrite my advice. My job? Protect NZ players, make sure the deck's not stacked, and help people spot the difference between a good deal and a stitched-up one in a market that's...well, wild sometimes.

6. Regional Expertise

I know the NZ gambling scene like the back of my jandaled foot. I've battled with POLi more times than I care to admit-sometimes it's sweet as, sometimes it's a shambles. I keep a hawk's eye on all the updates from the Department of Internal Affairs, chase down every NZ-specific licensing twist, and (yep) personally test local payments like POLi and Skrill. If you've ever shouted at your screen waiting for a POLi transfer, trust me, you're not alone. I've nearly thrown my phone across the room once or twice.

I've also built up a network of local industry contacts-compliance wizards, casino support staff, you name it-so my content's not just overseas copy-paste jobs. Had someone from Wellington write, 'Didn't know about the self-exclusion tools-cheers for making it clear, Emily.' Makes the late nights worthwhile.

Christchurch? You want to know if that bonus is real cash or just funny money... yeah, I've dug into that. Wellington folks-ID checks? Don't get me started. Some questions come up all the time-cashable bonuses, tricky ID checks... I've covered them, but if I missed something, let me know.

7. Personal Touch

If you're curious-blackjack's my pick-there's nothing like the rush when you hit 21 and the dealer busts. I still remember the first time I doubled down and actually won-heart was racing! I've been tripped up by fine print before-annoying, but it taught me to dig deeper. Now I'm paranoid (in a good way). Missed a bonus once because I didn't read the T&Cs. Never again! Now I double-check everything. That's not just how I approach gambling, but life too-always keep your wits about you, and don't be scared to ask the hard questions.

8. Work Examples

  • NZ Casino Bonuses Guide - Regularly updated, no-nonsense comparisons of welcome bonuses, reloads, and sneaky wagering conditions at top NZ sites, including bet-365-nz.com. Goes beyond the numbers to spell out what's actually worth your time.
  • Payments & Withdrawals in NZ Casinos - Practical rundown on local payments like POLi and Skrill, with step-by-step tips and brutally honest security checks. One of the most-downloaded resources for new Kiwi players.
  • Responsible Gambling in New Zealand - Real-world advice on self-exclusion, setting limits, and where to get help, all written for folks here in NZ.
  • NZ Casino FAQ - Answers the big Kiwi questions about casinos, with a focus on legal stuff and keeping yourself safe.
  • Bet-365-nz.com Review - Deep, regularly updated look at licensing, games, payments, and customer support for NZ players. This review alone has helped hundreds of Kiwis dodge duds and find what really suits.

I've churned out more reviews than I can remember (definitely over a hundred...), and covered heaps of NZ brands. The feedback I get? One reader told me, "Thanks for flagging that bonus loophole-saved me a headache!" No sugar-coating, no sneaky catches-just the straight-up facts, promise.

9. Contact Information

Always keen to hear from readers-whether it's feedback, gripes, or corrections. Anything work-related, flick me an email at [email protected]. I try to reply quick as, and genuinely appreciate anything that helps make this site more useful or bang-on for fellow Kiwis.

Being open, accessible, and always in the thick of conversation with the NZ gambling crowd is central to what I do. If you spot a mistake-or reckon I've completely missed the point-flick me a message, cheers. Always learning, eh.

Important Reminders for NZ Players

  • Casino games aren't a way to make money. They're entertainment-with real risks. You can lose what you put in, and there's no guaranteed wins. Treat gambling as a bit of fun, not an investment or a payday.
  • If you're worried about your gambling or a mate's, the Responsible Gaming section's got advice on spotting problem signs, setting limits, and where to get real, confidential help.
  • Always check the latest licensing and security info before you sign up or throw in a deposit-what's safe today could flip tomorrow.

Last updated: November 2025. This is an independent review and not an official casino page.


Professional headshot placeholder. Emily Fraser, Auckland-based iGaming blogger and analyst for NZ casino content.